Tip 1: Answer the four W-questions
Make sure you answer the four W-questions in the audio:
- Who or what is being shown?
- What is happening?
- When does the video take place?
- Where does the video take place?
You can answer these questions in the off-text or in the moderation. A little tip if you are not sure whether your content has been explained sufficiently: Just close your eyes and let the video sink in!
Tip 2: Describe the image elements that are important for understanding
In addition to the 4 W-questions, you should describe the elements that are important for understanding the video.
This could be the ingredients of the recipe or the name of the product you are holding up to the camera.
This way, your video will not only be more understandable, but you will also expand your target audience!
Tip 3: Read out loud all text overlays
Text overlays are a popular element, especially in explainer films. However, they cannot be read by blind people.
But don't worry, you don't have to do without them. You can simply record your overlays yourself or use a synthetic voice. This way, everyone will be able to follow your video!
Tip 4: Put additional text descriptions on the platform
Of course, not all visual elements fit into the audio track of your video. You can therefore post supplementary info as a pinned comment or video description. This can be, for example, detailed explanations of the style or appearance of the characters or the environment.
This way blind people can understand your video even better. By the way, your video will also be found better by search engines!
Tip 5: Pay attention to a high-contrast and readable design
A high-contrast design is important so that people with visual impairments can follow your video. The texts and protagonists should clearly stand out from the background. For example, a yellow font on a white background is hardly recognizable. Besides, this also makes things easier for people without visual impairments! For more info on contrast and legibility, visit www.leserlich.info.
Interesting links: More information on the subject (in German)
DBSV on YouTube:
https://www.youtube.com/
What does accessibility mean?
https://www.dbsv.org/
Accessible communication design for people with and without visual impairment:
https://www.leserlich.info
Alternative text in social media:
https://www.dbsv.org/
Accessible cinema programme in Germany:
https://kinofueralle.de/
Annual award for accessible films:
https://deutscher-hoerfilmpreis.de
5 tips in one video
Watch all 5 tips together in one video.
These tips were developed together with a focus group of blind and visually impaired people in the project “Video for All”.
More information about the project
Funded by Aktion Mensch. With the kind support of Novartis Pharma GmbH.
